A cracking, record-breaking Easter weekend for WLD

Easter weekend on the White Label Dating platform has outperformed online dating’s peak season – the post Christmas two week boom – by a MASSIVE +30%! 

The 14 days immediately following Christmas is traditionally the time of year our partners see a considerable uplift in the amount of revenue they generate from the traffic they send to their dating sites. This Easter weekend, the WLD platform reported a record-breaking +30% increase in the amount of revenue being generated per registration, versus the peak season. 

This means that our partners are getting more revenue from the traffic they are sending to their dating sites running on the White Label Dating platform than they did during the highs of December and January!

These staggering results have come as a result of an impressive number of major feature improvements and some innovative price testing and upgrade processing optimisations that ensure our partners can stay competitive, and excel, in an ever evolving dating market (more about these results next week – keep your eyes peeled!)

Such strong performance across the platform ensures that our partners are able to acquire traffic much more confidently and be much more aggressive when bidding in online auctions to acquire registrations for their dating sites, for example through Google or Bing, knowing they will see a strong return on their investment.

For more information about the work we’re doing to achieve such impressive results, contact us here.